A few months ago, I got a late-night call from a friend who runs an e-commerce store. His voice was shaking—he'd just switched themes, and his entire site was blank. Products pages were gone. The checkout flow was broken. He had Google Ads launching ...

After helping over a hundred clients with website migrations, I understand the real anxiety behind searching for a "WordPress migration plugin": it's not about getting a list of names, but the fear of data loss, complicated processes, and a "broken" si...