Summary In early 2025, I took over an outdoor gear e-commerce site built on WordPress. The site ranked #4 on Google for its core keyword, with over 120,000 monthly impressions—yet the click-through rate was stuck at 2.1%. The team had been focus...

TL;DR After tracking data from 300+ WordPress sites and growing my own blog from 120 to 5,800+ monthly visitors in 18 months, I've found that 90% of traffic struggles come from missing technical SEO and misaligned content strategies. This playbook c...